Press Room for Sugar Shock! (Berkley Books)
 

10 Ways I Can Help You, The Media:

From Giving You Sexy Sugar Stories to Punchy Sound Bites…

From Connie Bennett, Author, Sugar Shock! (Berkley Books)

 

Naturally, subjects like sugar, sex, relationships, obesity, diabetes, diets, soda, junk food, and depression have evergreen appeal. But, of course, you’re seeking fresh, unique angles on these topics. That’s where I come in.
 

Here are 10 ways I can help you:
 

1.   I’m your one-stop sugar resource. I can make your job easier, make you look good, and create an audience-grabbing story. In fact, every week, I create several new, timely, intriguing, serious or offbeat story angles for my Sugar Shock! Blog.

2.   Because of my background as a journalist, I can think like a producer,

      editor or reporter to help you develop “sexy,” provocative, engaging,

      controversial stories. (Like what if that fight you had with your loved

      one this morning had nothing to do with his or her being an insensitive

      jerk but rather may have something to do with that huge bag of red

      licorice and soda you polished off last night?)

3.   I can talk in bullet points.

4.   I can energize and motivate your audience—and even my interviewer.

5.   I take a unique, entertaining, compelling look at this serious subject. Hey,

      can even discuss the cupcake connection with your sweetie’s low libido!

6.   Yeah, I’m a writer and author, but I know how to talk, too so that people get captivated and engaged

      to boot.

7.   I’m fun, passionate, professional, and knowledgeable.

8.   I bring ultra-enthusiasm to the subject. In short, I’m NOT some hum-drum sounding, yawn-

      producing, monotone-voiced scientist, nutritionist or doctor. (I’m not saying they’re all like that, 

      but I daresay, I have a much more bubbly, dynamic, fun personality than most M.D.s or experts.)

9.   I’m well respected for my strong research skills and way with words. That’s why many 

      bestselling doctors/authors and even celebrities such as Dr. Mehmet Oz, Governor Mike

      Huckabee of Arkansas, Dr. Christiane Northrup, film producer Harvey Weinstein, fitness guru

      Kathy Smith, actress/author Marilu Henner, Dr. Mark Hyman, Dr. Barbara DeAngelis,

      “nutritionist to the stars” Dr. Oz Garcia, addiction researchers, and even my former doctor (who

      got me off sugar) offered words of praise for my book Sugar Shock! (See the Book

      Buzz/Endorsements section.)

10. Your readers or viewers can readily relate to me: I’m a bona fide “real person,” who—much to

      my chagrin—used to be an over-the-top sugar addict suffering from 44 mystifying, sugar-related

      symptoms. Now, I just poke fun of myself as a “Sugar Shrew No More!” Thank goodness that

      I’ve now become a “Savvy Sugar Sleuth” instead!

 

Want to reach me? First try Maggie Kao, Berkley Books publicist at (212) 366-2323, maggie.kao@us.penguingroup.com.

 

On a Tight Deadline? Need ideas, input, and experts now?
 If Maggie’s not around, call me at (866) KICKSUGAR or e-mail me directly. (Just click the contact us link to e-mail me right away.)