For the Media: Press Room for Sugar Shock! (Berkley Books)
 

From Connie Bennett, C.H.H.C., Author, Sugar Shock!

11 Story Ideas (The Journalist’s Handy “Cheat Sheet”)

We’re Killing Our Kids with Sweetness: Obesity is Only Part of the Story. We already know that too many soft drinks, sugary foods and inactivity have contributed to making some 25 million children overweight or obese. But sugary foods and quickie carbs also can turn normally mild-mannered youngsters into “Sugar Brats”—i.e., they become confused, anxious, unfocused, hyperactive, and have tantrums or even develop ADHD. (See Ch. 17, “For Parents: Help Your Young Sugar Brats End Their Fits of Fury,” pp. 264-271, plus 94-97; 79-80; 171-172 and 154.)

Sugar Can Hook You Like Drugs, Alcohol or Nicotine. Millions of Americans may be addicted to sweets as drug addicts, alcoholics or smokers are to their substance of choice. Share with your audience the scoop on sugar dependency and current cutting-edge research. (See Ch. 9, “Proof Pours In: New Studies Show That You Can Become Dependent on Sweets,” pp.129 to 149.)

You Might Not Be “Crazy”; You May Have Low Blood Sugar. If you’re moody, anxious and depressed, you may not have a mental illness; your low blood sugar and poor diet could be to blame instead. Educate your readers about this much-ignored, often-misdiagnosed, but pervasive medical condition that strikes up to 174 million Americans. Learn why hypoglycemia gets no respect—hint: it involves diet, not drugs. (See Ch. 13, pp. 191-213, “It Might Not Be `All In Your Head’: What Your Doctor Doesn’t Know or Believe About Hypoglycemia” and p. 225.)

Is Big Sugar the Next Big Tobacco? In 2000, The Onion joked about a fictional class-action lawsuit against “Big Chocolate.” Today, lawsuits are filed or considered against food companies for tactless marketing tactics, misleading labeling, etc. Insiders say food company reps sound a lot like tobacco CEOs. (See Ch. 7, “Is `Big Sugar’ The Next `Big Tobacco’?”, pp.106-117.)

Hidden Sugars Are Out to Get Us. Consumers are being duped into thinking that certain foods such as tomato sauce, yogurt and breads are healthy. But they may be packed with hidden sugars. Even “diet foods” may contain the same or more sugar than their full-fat diet counterpart. (Ch. 20, “Top 10 Food-Label Misconceptions About Sweeteners,” pp. 284-289 & pp. 290 & 299.)

Is Sugar Stifling Your Sex Life? An expanded waistline isn’t the only price to pay from Danish and donuts. Over-consuming sweets and “culprit carbs” could trigger sexual dysfunction and low libido. (See Ch. 12, “A Sweet Tooth Could Trash Your Relationships and Sex Life,” pp. 179-187.)

Squash Your Sugar Cravings With Humor & Fun. Erase the enticement of those tempting foods and achieve “sugar liberation” with Connie’s “6 D’s” and other tips, tricks and tactics. (See Ch. 22, “Connie’s Top 21 Sweet Sugar-Free Success Secrets and Strategies on pp. 309 to 317.)

Low Sugar is the New Low Carb. Sugar watching is becoming hot. (See pp. 68-69.)

Is He Not Into You Because You’re Too Into Sugar? Next time you squabble with your loved one, think about what you ate the night before. Quickie carbs may have hurled you into Sugar Shock. (See Ch.11, “Sweets Can Sour Your Moods,” pp. 160-175 and pp. 176-179.)

Diet Drinks Can Make You Fat. And you thought those sugar-free sodas would help you lose weight? Think again. Connie shares the latest findings. (See pp. 300 to 301.)

It May Not Be Alzheimer’s Disease; It May Be Sugar Shock. All those culprit carbs could trigger memory woes. (See Ch. 10, “Sugary Snacks Can Minimize Your Memory, pp. 150-159.)